Importance of Linking Business & Sales StrategiesRick Struzynski
I was recently speaking with a small manufacturer of instrumentation and discovered a disconnect between management’s expectations and individual goals. The company had recently rolled out a strategic initiative for creating a new revenue stream, something they firmly believed was an important part of their overall growth strategy. However, the sales team was not behind it, as it was structured in such a way that they would receive less commission up-front.
Such a critical disconnect highlights how important it is to have your sales plan strategically linked to your business plan – often times, easier said than done.
Rick is the founder and CEO of Choose Growth – a sales management consulting firm dedicated to helping SMB’s achieve or exceed their growth expectations by increasing revenue, margins and reducing cost of sales – simultaneously. This contradicts most business books out there, but we have the data to support the success of our methods.
Take the first step in exceeding your expectations by contacting us for a no-cost, no-obligation discovery session. You just need to commit 1-hour of your time and in return you will receive a report with our recommended path forward, as well as at least one immediately actionable item you can address whether you hire us or not.