Sales Channels
I’m having an interesting discussion with a company that I thought would be useful to share with the small business community, as it has to do with sales channels. I personally am channel “agnostic” and simply want to ensure the best channel(s) are implemented based on business needs. However, many sales leaders have their distinct preferences.
There are 4 basic channels, with many variations: Direct, Distribution, Manufacturers’ Rep, and OEM.