The secrets to exceeding your business expectations!
During a recent conversation with a prospective client, the client was telling me how proud he was that his company grew 10% YoY last year. When I asked him the next logical question (at least in my mind) ‘how much did the market grow?’, I got the “deer in the headlights” look….
So here’s a question for all my readers: is a positive company growth rate a good indicator of a healthy business?
With the third “Get to Know Your Customers Day” coming right around the corner, I thought it would be an interesting topic for this week’s blog.
To be honest, I think the idea of a “know your customers” day is a bit silly (even if it is four times a year) as successful businesses know their customers everyday. But I guess the idea of having a day to remind yourself of its importance isn’t all bad. So what’s the best way to go about knowing your customers?