What is Value?

Value – what does it mean?While I didn’t realize it at the time, I started practicing value-based sales long before I knew what it was. I was formally trained on value-based sales and pricing in 2008, and I have been training and coaching it ever since.When I conduct a...

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Trade War

[This is an opinion piece. While all statements are factual, the conclusions are the author’s opinion.]I was recently asked for my thoughts on the trade war with China as if it were a recent development. The only recent development is that we (the US) finally realize there is a...

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