Value Based Sales Part #2

Yes, I consider Value Based Sales (VBS) so critical to a company’s success that I’m writing about it yet again- and indeed, I plan on revisiting it occasionally. I suggest that VBS will not only improve your close rate, increase your margins and revenues, but also increase customer satisfaction!
Doesn’t that sound great? Make more money and increase customer satisfaction? You’re probably asking yourself: “how is that possible? My customers want the best offering out there for the lowest price possible!” While that may be true, nobody wants to just throw money away. Most customers will spend more if the value is there. Let’s dig deeper: